Google Cracks Down on Social Media Optimization Hacks
Social media has become an important part of SEO marketing strategies, but according to a recent Forbes article, it has become“the New Black Hat” of the internet search engine process; in other words, when SEO gurus failed to scam Google’s search engine algorithm with “Black Hat SEO tricks,” other users began tricking the search engine by means of social media tricks. And as far as John Rampton, the author of the Forbes article, is concerned, “it’s backfiring on companies just like SEO did.”
Google developers have put a lot of effort into creating new algorithms which would circumvent the “keyword stuffing” websites and provide internet users with high-quality websites, but now they’re facing a new set of problems with social media concerns. Instead of just evaluating quality based on content, they are now analyzing the quality of relationships between friends, family members, and acquaintances.
Fake social media profiles are nothing new in this industry, and individuals who hand out Youtube views or Facebook photo “likes” for a price are easy to come by as well. The ideas behind these ploys are similar to the reasoning of a high school student who creates a fake profile for a nonexistent boyfriend or girlfriend — it’s all about appearance. But unlike an imaginary high school relationship, professional businesses and individuals use these tactics to make money and to promote business without giving internet users a reason to pay attention, and without going through a search engine’s algorithm to prove that their content is worth a high search engine ranking.
“At the end of the day, all each of us want as internet users are the best results possible when we are searching for something,” says Steven M Smith, CEO of S&S Pro Services. “The changes that Google and the other search companies are making are beneficial to consumers, businesses and to SEO companies that are following the webmaster guidelines. This is very good news for top SEO developers.”
Unfortunately for these industries, Google developers are becoming experts at creating software which isolates potential fake profiles; although this may sound invasive at first, Rampton notes that it really is simple. “You can’t fake organic growth,” he states. “Google doesn’t look at the fans or numbers of them, they look at the fans’ behavior. You can’t fake that.”
What does this mean for SEO developers? Nothing but good news, hopefully. If search engines like Google continue to develop software which detects fake profiles and automated numbers– and if those websites are punished accordingly — then legitimate businesses will be able to use SEO techniques to successfully market businesses that deserve to be seen.