Primark Preps for U.S. Domination With Pennsylvania Warehouse Lease
Primark Stores Ltd., the cut-priced European clothing retailer based in Dublin, Ireland, is making its first push into the U.S. market with a massive warehouse lease in Bethlehem, PA’s Lehigh Valley Industrial Park (LVIP) VII.
According to a January 15 Allentown Morning Call article, Primark has leased the 700,000-square-foot warehouse at 2485 Commerce Center Blvd., and will be moving product into the space as early as this summer for its distribution center.
As a tenant of the warehouse, Primark will not hire any additional workers. The retailer joins several other major companies that use the LVIP VII as a distribution center for stores up and down the east coast, like Crayola, Zulily and Walmart.
The LVIP VII is an advantageous location due to the land’s close proximity to both interstate highways and railways. The Lehigh Valley and central Pennsylvania are two of the hottest markets for warehouse space in the entire country, and 2014 saw record-breaking demand for warehouse leases in these areas.
Primark currently operates 287 stores throughout nine European countries, the Morning Call reports. It sells low-priced apparel for infants, children, women and men as well as homeware, accessories and cosmetics. Primark has said it is able to discount the items it sells in part because it doesn’t advertise.
The first U.S. Primark location will open later this year in Boston and has leased seven other store locations from Sears Holding Corp. located throughout the northeast in cities like Philadelphia, New York and Danbury, CT, according to NJ.com. All seven of these stores should be open by late 2016.